Truth in advertising + Dove

You may recall this, from Advertising Standards Canada, as featured on here in greenwashing (1) back in April 2011

truth matters

truth matters

You may also vaguely recall this, though we are all (I hope) way too young to actively remember it first-hand:

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THOU still unravish’d bride of quietness,
  Thou foster-child of Silence and slow Time,
Sylvan historian, who canst thus express
  A flowery tale more sweetly than our rhyme:
What leaf-fringed legend haunts about thy shape          5
  Of deities or mortals, or of both,
    In Tempe or the dales of Arcady?
  What men or gods are these? What maidens loth?
What mad pursuit? What struggle to escape?
    What pipes and timbrels? What wild ecstasy?   10
Heard melodies are sweet, but those unheard
  Are sweeter; therefore, ye soft pipes, play on;
Not to the sensual ear, but, more endear’d,
  Pipe to the spirit ditties of no tone:
Fair youth, beneath the trees, thou canst not leave   15
  Thy song, nor ever can those trees be bare;
    Bold Lover, never, never canst thou kiss,
Though winning near the goal—yet, do not grieve;
    She cannot fade, though thou hast not thy bliss,
  For ever wilt thou love, and she be fair!   20
Ah, happy, happy boughs! that cannot shed
  Your leaves, nor ever bid the Spring adieu;
And, happy melodist, unwearièd,
  For ever piping songs for ever new;
More happy love! more happy, happy love!   25
  For ever warm and still to be enjoy’d,
    For ever panting, and for ever young;
All breathing human passion far above,
  That leaves a heart high-sorrowful and cloy’d,
    A burning forehead, and a parching tongue.   30
Who are these coming to the sacrifice?
  To what green altar, O mysterious priest,
Lead’st thou that heifer lowing at the skies,
  And all her silken flanks with garlands drest?
What little town by river or sea-shore,   35
  Or mountain-built with peaceful citadel,
    Is emptied of its folk, this pious morn?
And, little town, thy streets for evermore
  Will silent be; and not a soul, to tell
    Why thou art desolate, can e’er return.   40
O Attic shape! fair attitude! with brede
  Of marble men and maidens overwrought,
With forest branches and the trodden weed;
  Thou, silent form! dost tease us out of thought
As doth eternity: Cold Pastoral!   45
  When old age shall this generation waste,
    Thou shalt remain, in midst of other woe
  Than ours, a friend to man, to whom thou say’st,
‘Beauty is truth, truth beauty,—that is all
    Ye know on earth, and all ye need to know.’   50

(Retrieved from

A worthy and worthwhile campaign continues the idea: “Dove: Make ‘Real Beauty’ More Real” There are feminist quibbles, as fathers’ social and gender consciouness on behalf of their daughters could be perceived as somewhat patronising. Patriarchally protective. Rather like the retort to cat-calls, “you wouldn’t treat your mother / sister / daughter like that”; or similar arguments used against other gender-targeted violence and abuse such as rape. But I digress. Arguments can also be made for any means with a good end being fine and useful. And the chap below seems (to me, anyway) to have his heart in the right place.


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Here is the Truth In Advertising Heroes Pledge:

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See further, mostly at the usual classic standard starting-place:

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when ars moriendi, memento mori, and commemoration of an artist come together:




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