Very very exciting indeed. Advantages over previous regular everyday chocolate:
- slightly cheaper
- previous chocolate is being reformulated with lower cocoa solids (apparently to satisfy the US market; Alter Eco being an American company, I guess that’s fair enough… albeit disappointing… )
- buying Canadian!
- better still: local Vancouver company!!
- readily available here, and not just in health-food shops
- lower sugar but slightly sweeter, and more richly complex, taste: combination of the addition of vanilla and better beans. Definitely more Arriba in the mix, possibly some Criollo (though it could “just” be very good Trinitario)
- higher protein, partly from more cocoa nibs
- smoothness: blame the Swiss conching…
Same pros for both this and Alter Eco:
- fair trade, equal exchange, co-operatives, etc.
- with most of the money going to the growers and makers
- minimal intervention of middle-men (direct trade as far as possible), and less profits going to the First World end (inc. sales, marketing, advertising, and other admin, support, and/or parasitic activities: sticking to what’s necessary, functional, and directly useful)
- fair price: not insanely expensive, but not outrageously cheap (suggesting that fair prices are indeed being paid to the growers)
- organic, shade-grown, sustainable ingredients
- minimal and recyclable packaging
- contains requisite amounts of chocolate to count, for Gingerrama purposes, as “chocolate”
- tastes good!
Call me shallow, but taste etc. aside, this on Zazubean’s website clinched it for me. In a, you know, potential fantasy clinch sort of way…