L’Oréal and being worth it (2)

Item the first: A twist from Jezebel: their new series of “Worth It” posts. See? Remove pronoun. Much greater impact:

Much unlike many a magazine editor who recommends you buy all sorts of crap that they most likely got for free, your Jezebel staff doesn’t get jack shit (other than books, unsolicited). And that’s how it should be. But on our own time, in our personal lives, we still buy stuff. Thus we’re introducing Worth It, a daily recommendation of random things that we’ve actually spent our own money on. These are the things we buy regularly or really like, things we’d actually tell our friends about. And now we’re telling you.

Item the second: A nice tongue-in-cheek creative use of our favourite slogan:

“Fun with Advertising Slogans,” WikiNut (20): a three-part series, starting with part one here. Excerpt:

[…] See if you can achieve the following:

  1. Identify the slogan
  2. Name the company to which the slogan belongs

Some companies have evolved their slogans, so the one clue I provide is that a company may appear more than once in the letter or that the slogans may not be the latest. To start things off, I will give you the first one: “Hello Moto!” is a slogan belong to Motorola. You figure out the rest. Words marked in ‘*’s are direct instances of the company name, so they are clues by themselves. […]

Hello Moto,

Are we a bunch of people who wants to get ahead in life? I am sure we are and to that we’ll say we make money the old-fashioned way….we earn it. While we believe in the power of dreams, with the money you earn, let’s make things better because you’re worth it, and you choose to be all that you can be. To begin our journey, to each we must first ask “where do you want to go today?” We could drive our car, but I think the car in front is a ****** too. We are taking you more personally. And shift the way you move! We will need to think different, wield our imagination at work, go online, and others will say welcome to the human network where everything is information driven. We’ll conquer the world’s online market place. We’ll cause an upheaval, we’ll buy it, sell it, love it because we believe life’s good, and we are going to live a life like no other.

We will also master the art of connecting people. We will reach out and touch somebody and teach him, or them, and we will say to them “Express yourself.” because an Idea can change your life. If you have the tenacity, remember just do it and that impossible is nothing. Won’t they say to themselves “I am what I am”? Then they will live like a diamond, because a diamond is forever.

Through the journey, we must learn to enjoy, learn to say “I’m loving it” and to put a smile on. We will keep walking and act like the king of good times. We need not ask often “Where’s the beef?” While we are not number one, but remember we are number two; we try harder. We will run like those on charged up fuel knowing that no battery is stronger longer than us. We will behave like our pioneer before us because he keeps going on and on. When times are tough, we can learn to slow down, and take a deep breath. How exciting the journey will be, we are in the age of life unboring. We promise, really promise we have the power to surprise. We are like the ultimate driving machine. Once you pop, you cannot stop. We strive on and on with passion and grit, because between love and madness lies obsession.

When we have arrived, we know where to cash out: at the world’s local bank. There will be few occasions where we might be out of cash, but no worries, we do recognize there are some things money can’t buy. For everything else, there’s **********. We don’t leave home without it.

We will be famous too. Our name? It’s everywhere you want it to be. It will be in the papers too where there’s all the news that’s fit to print about us.

Join us, and welcome to the world wide wow! We will give you everything, the best a man can get. We will guide you. We are not going to just let your fingers do the walking. Trust me, you can take it from me whatever has been said here; It’s the real thing. Everything we do is driven by you. Not interested? Have it your way and fail! I want a life that’s finger licking good. Wait no longer, we need to get to the world on time. Let us zoom, zoom, zoom now.

Yours truly,


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